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TechCrunch has details on a Google initiative to bring social networking to a new level with Maka Maka - the code name for Google's assault on the social networking realm.

There are rumors of a new plan to create an ad network that will track FaceBook users and serve them ads throughout the Internet - not just on Facebook. TechCrunch has details on the program, which could launch next week at the Ad Tech conference. For a thoughtful essay, check out the Adonomics blog. Oh, and VentureBeat thinks this could bring Facebook a hundred billion dollar valuation.

Verizon and Google stopped brawling over spectrum auction rules long enough to talk about shipping phones running on a mobile Google operating system, and Google is expected to announce the details of its phones in two weeks.

Your Halloween costume is lame if you didn't steal it from the window of the Apple store.

Costco will buy your old electronics in a recycling partnership with GreenSight Technologies.

Hulu is trying to replace your television, but for now it mainly features shows from Fox and NBC. The video quality is high, and commercial breaks are about half as long as you get with regular TV. Kara, Om, and Crunch seem to change their minds about the service.

NBC-Universal CEO Jeff Zucker revealed that the deal with iTunes only got the network $15 million in sales over a full year. Zucker believes he deserves a cut of Apple's hardware revenue, and stranger still, Forbes quotes him as saying that Apple "destroyed the music industry."

Apple moved two million copies of their new OS Leopard in its first weekend of sales.